Facebook's annual two-day F8 Developer Conference kicks off on Tuesday at 10:30 IST.
VR is "an extension of who you are", said Facebook's head of Social VR, Rachel Franklin.
"It's going to take a while for this to develop", Zuckerberg acknowledged, adding that Facebook's camera-based platform is launching first in closed beta before becoming publicly available to all developers.
The conference comes in the week that Facebook has been under fire for hosting a video of the apparent killing of 74-year-old grandfather Robert Godwin in Cleveland on Sunday.
Snapchat isn't going anywhere yet-it had a euphoric I.P.O.in March, and it has a comfortable $23 billion market cap today, making it more than twice as valuable as Twitter, by Wall Street's standards-but on Tuesday, Facebook sent a clear message to Spiegel and his company: we copied you once, and we'll do it again. "Instead of being a piece of hardware it's a $1 app".
Facebook repeatedly has misjudged and mistimed technology shifts, including most famously its lackluster pace in pushing its community of browser game makers and advertisers to focus on mobile innovations.
Facebook is already allowing Live users to access effects created in the new tool. Facebook'sOculus team is using a technique known as simultaneous location and mapping to help with motion tracking for a prototype untethered VR headset. "So, things from artificial intelligence to virtual reality to augmented reality".
The features are very similar to the new Snapchat 3D World Lenses, which let you alter the world depicted in your video by adding suddenly appearing rainbows, for instance. If more developers make filters and frames, the company could potentially outdo Snapchat. They launch chat windows or experiences with businesses when scanned through Messenger's camera screen.
Facebook also announced a number of new tools just for developers. Users will be able overlay masks and different visuals to their photos before sharing. Zuckerberg used the example of visiting the Coliseum and holding up a phone to learn more about the history and structure of the building. Or it can be useful stuff, like information about the bottle of wine in a photo. Basically, imagine being able to add a sticky note to nearly any real world object so that your friends (or others) can see it later.
By opening its platform to developers, Facebook is looking for scale. All the work that we are doing here is going into glasses we all want. This means you'll be able to discover all sorts of insane stuff while checking out the new camera filters as they're developed.
As he has at almost every public event at which he has appeared lately, Zuckerberg harped on the need to find more common ground among diverse groups and communities.
"We are just seeing the beginning of the sophistication of smartphones and how they relate to the user and how the user can use them in mixed and augmented reality scenarios", says Blau.
Meanwhile, Tech Crunch reported the social network's Live feature has also been used to broadcast other acts of violence, including the shooting of a toddler, torture of a teenager with special needs and sexual assaults. It's also worth mentioning that Snapchat played an important role in popularising this trend and Facebook has been widely ridiculed for copying Snapchat.