Seth Meyers Reveals Alternate Ending to Kendall Jenner Pepsi Ad
19 April, 2017, 02:31 | Author: Van Morton
Pepsi has shelved the ad after it was seen by movement supporters to trivialize the BLM movement.
In a statement posted to Twitter, the company wrote: "Pepsi was trying to project a global message of unity, peace and understanding".
The pop superstar uploaded a photo of herself dressed head to toe in red and holding a Coca-Cola can to Instagram, hours after Pepsi pulled the advert and apologised for "missing the mark". "No matter the occasion, big or small, these are the moments that make us feel alive". "We are removing the content and halting any further rollout", it added. The statement also included an apology to Kendall: "We also apologize for putting Kendall Jenner in this position". It showed Kendall leaving a photo shoot to join a protest.
She hands one policeman a can of Pepsi to defuse the tension, prompting a smile from the officer and hugs and cheers from the protesters.
But the company's new ad, set at a protest march, was quickly called out for being tone-deaf, offensive, and perhaps worst of all for the brand: not "woke".
Rival Coca-Cola, on the other hand, seems to enjoy some benefits from the Pepsi drama.
Madonna doesn't forgive and doesn't forget, and she has no sympathy for Pepsi after the soft drink company's latest scandal. Actually, after generating quite a big controversy, Pepsi made a decision to remove the ad and to apologize.
Jenner has yet to comment on the ad.
Aside from deleting all traces of the ad from her social media, Kendall has remained tight-lipped on the controversy.
The ad was posted on Pepsi Global's YouTube channel on Monday but has since been removed from the site. It trivializes the "Black Lives Matter" movement by implying that had the protesters been a little more humane and little less revolting, the ensuing confrontation with the United States police could have been averted.
This is not the first time Pepsi apologized and pulled an ad.
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